How I Doubled My Email List in a Single Day

A Guest Post from Brad Andres

Double_Email_List_BradThis is a guest post from Brad Andres. He helps people like you understand the Bible and maximize their God-given potential for life. For more of Brad’s thoughts, check out his website BradAndres.com.

How I Doubled My Email List in a Single Day

 

I get discouraged often. There’s always something new to do, a new way to promote, a new technique to implement. There’s not enough time to get everything ready for my website. If you work a full time job, and are writing on the side like myself, I’m sure you can relate. It’d be so much easier if I could just write it and they would just come (Thanks Field of Dreams).

As a beginning blogger (3-years), on a small, small budget, there’s much that I’d like to do that I pass on. Simply, I do not have the time or the resources. It’s sometimes disheartening to hear about thousands being added to an email list, when I’m struggling to get 50 or 100.

I’ve always wondered how in the world am I going to actually spread my message effectively? How will I actually get readers? Is this blogging thing really going to work?

As readers of BYP, you know the importance of building an email list and guest posting. Here’s a few of my favorites:

What I want to share with you is how you can potentially double your email list in a single day.

Be Prepared

If you build it, they will come. Well, maybe, and maybe not. But one thing is for sure:

So, being prepared makes a difference. You have to have something ready, something for people to respond to. Here’s some ideas about being prepared for growth:

  • Have a public page about accepting guest posts. This is a great way to start if you do not have many connections.
  • Network, in addition to your writings, to make connections.
  • Have a email sign-up offer ready.
  • Do some of the little things that you need to do (you can’t do them all).
  • Be intentional. Invest your time where you can see potential results.
  • Keep going, when it doesn’t go as well as you had hoped. Especially for the first, or second, or even third time…

Maybe you’re like me, I had been featured on various web-sites, but had never experienced an explosion on subscriptions to my email list.

Double_email_list_example_lander

Personalized Landing Page

Because of my frustration, I decided to take a little more interest in this guest post traffic. Rather than sending readers to my homepage and hoping my pop-up or sidebar forms would convince them to subscribe, I personalized a landing page.

Here was my plan:

First: a personalized header welcoming the readers directly where they were from.

Second: I read through my host’s blog, and found two or three posts with aspects similar to my writing. I mentioned these posts to help her readers feel a common connection with myself.

Last: I gave the readers no choice but to subscribe or leave. It was make it or break it time.

While I’d love for everyone to visit my site and read 50 posts, my goal is to get them to subscribe to my email list. Therefore, I need to do what I can to help them see that subscribing is the best option for them. Removing distractions is one way to help people make the choice to subscribe.

Clear Offer in the Guest Post

Sometimes, in my guest posts, I’ve gotten zero email subscribers. Ouch!

While I love helping people understand the Bible and maximize their God-given potential for life, I really want to help them on a continual basis instead of a one-time article.

In my recent guest post, I made my offer completely clear. If they were going to come to my website, they were going to be offered a free e-book in exchange for their email address. In the post, I gave the benefits about my e-book. I didn’t place hope in that they would click over once they read my small, little, bio at the end of the article (if they even bothered reading it).

My Results

Before the guest post went live, I had 121 email subscribers.

After the guest post, I gained another 121 email subscribers! I doubled my email list in a single day. Work was involved prior to this day, but the results from the day were great.

235 people visited the landing page.

121 of them decided to subscribe to my email list!

That’s over 50% response rate! Way better than my 1%-3% conversion rate of my pop-up forms.

In My Mind

I think my page layout could have been better. There are graphic designs that I wished looked different and better.

I broke the rules, and left my email pop-up active on the landing page. Maybe, it helped people double think about their choice of dismissing my email offer? I don’t know, but, I do know that probably isn’t recommended.

Double_email_list_example_growth

Your Turn

Be encouraged! Keep at it! Even if you only have 30 people a day reading your work, keep learning here from BYP, keep growing yourself, and keep developing your writing.

Most of all, keep taking action!

Take a chance! Get a landing page built that you can start to send people to when you guest post, and get your offer ready.

*By the way, if you’re interested in discovering how the Bible can actually be fun to read, you’ll want to sign up for my email subscription list here. You’ll get a free copy of The Scripture Reader’s Manifesto, and I promise, you’ll get to know God a little bit more! In this short e-book, you’ll discover how to fall in love, or fall back in love, with reading the Bible.

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    • http://www.jonbeaty.com Jon Beaty

      Hey, Brad and Jonathan,

      Great tips!

      Brad, I’m inspired by your ability to be clear about your objective and the kind of relationship you want with your readers. You’ve given me some things to think about and act on here.

      Jonathan, Thanks for giving Brad the opportunity to share this success story.

      • http://www.BradAndres.com/ Brad Andres

        Thanks Jon. Jonathan has been a great host and a great leader as I’ve been connected to him since the start of my blogging journey. I’ve learned lots from him, and am sure to continue learning. May God smile on your pursuits and give you needed clarity to bring value to the world.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        You are welcome Jon. We need more stories and case studies like these. I think we can all learn from them.

    • http://donnawoolam.com/ Donna Woolam

      Hey Brad! You’ve inspired me! I’ve been beating around the bush about putting up a guest post submission page. Today is the day! Thanks for being honest with your journey. I’m a BYPU class gal. Jonathan has changed blogging forever!

      • http://www.BradAndres.com/ Brad Andres

        Awesome Donna. Glad to hear. Jonathan is great at teaching about blogging. Stick with him and stick with blogging and you’ll find opportunities to share your passion with more and more people.

        • http://donnawoolam.com/ Donna Woolam

          Your site looks great, Brad. I’ve been in BYPU since about March(?) I think. Incredible connections, training, encouragement and more. Definitely worth the investment for my part.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        You are doing a great job Donna. Keep it up!

        • http://donnawoolam.com/ Donna Woolam

          Thanks Jonathan!

    • http://www.littlestepsalongtheway.com/ Amanda

      Thanks for the inspiration, Brad! Great idea!

      • http://www.BradAndres.com/ Brad Andres

        My pleasure Amanda. Go make a difference with your message.

    • http://ordinarybeliever.com Chuck Livermore

      Great going, Brad! Building my list has always been a struggle for me. Thanks for the lessons on how to do it right.

      • http://www.BradAndres.com/ Brad Andres

        Thanks Chuck. I completely understand. Persistence and faithfulness are what have gotten me this far. And normally, you’ll hear from those who achieve higher reach that those two qualities are important. Keep at it and don’t give up.

    • http://CocoKnows.com Coco Knows (it all)

      This is such a helpful post. Congrats on doubling your email subscribers!

      • http://www.BradAndres.com/ Brad Andres

        Thanks. I’m glad to know it helped you.

    • http://kirbyingles.com/ Kirby Ingles

      This is an interesting approach to guest posting. I guest post and think I will ring this idea up to my editor where I regularly guest post weekly. Thanks for sharing.

    • http://www.Marisashadrick.com/ Marisa Shadrick

      Thanks for the tips Brad. I need to guest post, so this was a nice push. Blessings!