Linkedin Groups: A Simple Marketing Strategy for Bloggers

Try these 4 Linkedin marketing tips to grow your blog

Are you leaving a hidden traffic source on the table? When it comes to Linkedin, many bloggers dismiss it too quickly. After all, isn’t it just a networking site for working professionals?

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While this is somewhat true, you might be surprised to discover that there are thriving Linkedin groups on topics such as camping, hunting, fishing, the arts, blogging, book writing, coaching, auto repair, entertainment, golf, and more.

Whatever your passion might be, there’s probably a group of people on Linkedin talking about it.

Awhile back, I decide to form a Linkedin Group for Blogging Your Passion. Honestly, I didn’t expect much because I assumed Linkedin wasn’t where my ideal audience was hanging out.

I have done zero promotion about this group to my existing audience and email list. As of today, this Linkedin Group has 2,802 members and growing. Again, I’ve done zero promotion so far.

A Linkedin Groups Strategy for Bloggers

I want to share with you four ways you can grow your blog and business using Linkedin Groups. Some of this might come as a surprise to you (it was to me).

Tip 1. The weekly announcement email

As a Linkedin Group owner, you have the ability to email all your group members once a week. Yes, you read that correctly. You can send them an email to their personal email inbox they used to register their account with Linkedin.

As your group grows, it’s similar to building your email list. Now, the ultimate goal is to convert them to an actual email subscriber as Linkedin can change this feature at any time.

For now, you can email your group members once a week with an announcement email you create. I’ve used the announcement email to promote launches, webinars, blog posts, podcast episodes, affiliate programs, etc.

The ability to send a weekly email is alone a convincing reason to create a Linkedin group.

Linkedin Groups Strategy

Tip 2. The featured conversation

As the owner of the group, you get to decide which discussion posts get featured. A featured conversation keeps your post pinned at the top. It’s a sure-fire way for your group members not to miss your post.

I’ve mostly used this strategy to get group members to register for upcoming webinars.

Marketing for Linkedin Groups

Tip 3. An auto-send welcome email to new members

I love this feature. As you approve new members to your Linkedin Group, Linkedin will automatically send a welcome email from you. A smart way to capitalize on this feature is to place an email incentive in your welcome email. At the end of the day, we want to turn this Linkedin Group member, into an email subscriber. See the pic below for an example.

Linkedin Group Strategy

Tip 4. Share new content to drive traffic

Do you publish new blog posts, podcasts, or videos on a regular basis? Then add this to your promotion strategy. Go to your Linkedin group and share a teaser about your new piece of content. This posting strategy can drive extra traffic to your blog.

I hope some of what you learned today gets you to take a second look at Linkedin.

Question: Have you used Linkedin to market your blog in the past? Share your “highs” and “lows” in the comments below.

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    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    • kiran G

      Nice post.. will definitely try this linkedin strategy for our websites. Appreciate if you could share, how to increase followers to the linkedin company page.

    • latlon technologies

      great post, maintaining a email list of the group members and mailing them regularly is a great idea and it also helps to strengthen the relationship.

    • Rehfil Kinuva

      Very helpful post indeed.