The Fastest Way to Grow Your Network as a Blogger

Become the biggest giver in every relationship

Most people hate the word networking. It just doesn’t feel right to them. It feels like a bunch of people trying to push their own agendas in order to get ahead in the world.

successful networking is about being the biggest giver in every relationship

Put in the mix important influencers and suddenly it feels more like junior high as you strategize what it’s going to take to get a chance to sit at the cool table during lunch.

The good news is there’s a different way.

So, what’s the fastest way to grow your network as a blogger?

What if, instead of helping yourself, you decided to help others?

Be the Biggest Giver in Every Relationship

I first heard those words a few years ago from my friend Dennis McIntee. For the first time, I saw networking as a joy instead of a drudgery. Growing your network by helping others just felt more natural to me.

Not only does it feel more genuine, but it’s just way more fun too. There are things you know how to do that others do not. This is true with big influencers as well.

Many of us mistakenly think that successful people have it all together. They don’t. They face the same technology challenges and business challenges that we do. If you become a good listener, you will find the areas they need help in.

Just to be clear, the goal is not to keep score, but to freely help others.

Your opportunity stream widens when you begin to help others.

As Zig Ziglar always used to say, “You can have everything in life you want, if you’ll just help enough other people get what they want.”

What are some practical ways we can connect with other influencers?

1. Share your audience with them.

A great way to connect with an influencer is by promoting them to your audience. You might be thinking that your audience isn’t big enough, but most influencers see it differently. They are grateful when other people share their message, product, or service with any size audience.

A great way to personally connect with an influencer is to invite them to your podcast for an interview. What’s great about this strategy is you’ll have time to chat with them personally before and after the interview.

If you don’t have a podcast, interview them via video over Skype or a Google Hangout. You can then share it on your blog or on YouTube.

2. Help them overcome a challenge.

If you listen closely, you’ll discover the challenges that other influencers are facing. Sometimes it is as easy as reading through their past tweets on Twitter. I’ve seen many major influencers turn to social media when they are trying to solve a problem. Reaching out to them with answers is a great way to connect.

3. Introduce them to other influencers.

Become a people connector whenever you can. You never know the type of long-term connection and friendship you might help make. They will always remember you as the person who brought them together.

If you interview an influencer, as I mentioned earlier, simply ask them if they know [insert name of other influencer]. If the answer is a no, then connect the two of them via e-mail.

4. Buy their products and services.

This is a terrific strategy most bloggers don’t take advantage of. When you purchase a product or service from an influencer, you have a better chance of connecting with them personally.

If their product has a forum, go in and serve their customers well by generously answering questions and you’ll create a top-of-mind awareness in the mind of that influencer.

In the end, you have brought value to their customer and made their product more valuable in the eyes of that customer. Also, purchasing products and services places you in a smaller community, which usually allows more personal interaction with the influencer.

Are you beginning to see that networking can be fun?

Be the biggest giver in every relationship. 

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    • http://www.topshelfblogging.com Jeff Stephens

      Great post Jonathan. I especially like the last one. I’ve found it to be a two way beneficial relationship. By purchasing someone’s product you not only provide them a chunk of change but you also receive value and invest in yourself. It’s important to take the leap and invest in yourself from time to time. When you do it with an influencer’s product you get that added bonus of connection. I’m glad you hit on this one.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Thanks Jeff!

    • http://www.mattbrady.net/ Matt Brady

      I absolutely love the Zig Ziglar quote. Great advice in this post. Thanks!

      • http://bloggingyourpassion.com/ Jonathan Milligan

        One of my all-time favorite quotes!

        • http://www.mattbrady.net/ Matt Brady

          I’ve read “See You At The Top” at least four or five times, and I listen to the audio version of the same seminar whenever I need a good kick in the pants. Some truth never gets old!

    • http://blog.suzi-pratt.com/ Suzi-Pratt.com

      Great advice, Jonathan! Thank you for sharing.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Thanks Suzi!

    • http://www.jerrystumpf.com Jerry Stumpf

      You have a servants heart! Great insights.
      I learn a lot from you.

    • http://www.heavenonearthblog.com.au Sam @ Heaven On Earth

      Great advice! It truly is more natural and blessed to give … what a great way to approach it! I don’t usually enjoy networking but this shift in mindset will help a lot, thank you!

    • http://bruce-koerber.squarespace.com/ Bruce Koerber

      Jonathan,
      I re-tweeted your quotes. Hopefully they will find your intended audience.
      With warm regards,
      Bruce