What Is Google Adsense & How Does It Work?

What is Google Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targeted and relevant to the content of the site.

What is Google Adsense

So what exactly is Google Adsense?

The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about.

They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.

How does Adsense Work (for publishers)?

So, how does Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc”

The Adsense spiders would then match my ads up with :

  1. Those specific keywords that people type into Google and display them to the top and right of the search results
  2. Websites (like yours) that display adsense ads.

The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.

For more about how Adsense works check out Google’s help page.

Tomorrow we will be attempting to answer the question How Much Does Google Adsense Pay?


    +Bob has been blogging since 2007 and earning a full time living from his blogs since early 2009. He enjoys fine dark chocolate, learning, foosball, loose-leaf tea, helping people succeed, anything God created, playing guitar, taking the scenic route, Philippians, and Chick-Fil-A.

    • http://www.downloadfrostwire.org/ Frostwire

      I think this is a great idea. I have been pondering trying to make money with Google AdSense, and I think this was just the push I needed to take the step. I wouldn’t mind a little bit of extra cash.

    • Sachin33

      very helpful…. well done BOB

    • beckie mbaja

      Very encouraging

    • Jitender

      Great post, it really helps me a lot for my blog “allegianceincomeonline.com”

    • ralph G.


      please visit and answer some of the questions about google adsense. thanks !

    • http://www.nicebloggingtips.com/ Rohit Singh

      Very article introducing Google adsense with indepth insights explained very properly and it’s must read article for any beginner

    • http://www.tanzaniteinfotech.com/ tanzanite infotech

      is there any difference between Google adsense and Google Adwords ?

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Yes, Adsense is the publisher side of the model which allows you to earn income. Adwords is the advertiser side of the model to which you spend money to get traffic.

        • http://www.tanzaniteinfotech.com/ tanzanite infotech

          Thank you very much Jonathan for the reply. this is really very helpful.

    • http://www.codebase.co.in Codebase India

      Great Description..!! thanks for sharing the knowledge :)

    • https://themagiczonepk.wordpress.com/ M SHAKEEL

      thats nice thnks :)

    • deadlyrocker

      I work for an e commerce site that deals in hand crafted gift products and has a presence on Amazon in 8 countries. They had no social media presence until I joined them and created their accounts on Tumblr, Flickr, Pinterest and Google+ and started managing them on these as well as FB & Twitter. These platforms have given them a huge presence on the social platforms but now they want me to give them huge number of followers and ‘likes’ across without spending any money. Isn’t this unacceptable?

    • http://www.deltaittraining.com vinay sharma

      Nice Information Thanks for sharing

    • Rosh

      I just started an e commerce food website which gives for online food ordering and delivery.
      Can anyone helps me out about what does this ad sense actually means;
      My doubts are>
      1.Is adsense good in the primary stage itself?
      2.Currently my site have low traffic. DO i need to increase the traffic before i apply for ad-sense?

      Awaiting response.