make money blogging

What Is Google Adsense & How Does It Work?

by Bob on April 28, 2011

Google Adsense Logo

So what exactly is Google Adsense?

What is Google Adsense? Google Adsense is a CPC (cost-per-click) advertising program that allows publishers (anyone wanting to put ads on their websites) to insert a small amount of HTML into their sites and have ads appear that are targetted and relevant to the content of the site.

The good news is that Adsense is about the easiest way for bloggers or webmasters to start making money with their sites. After installing the ad code in your site, the Adsense spiders will crawl your site to see what all your pages are about. They then check their inventory of ads and put related ads next to each of your articles. This works out well for everyone as someone reading an article on gardening is much more likely to buy gardening tools than someone who is reading an article about car tires.

If you need more check out Google’s article: What is Google Adsense?

How does Adsense Work (for publishers)?

So, how does Adsense work? It starts with the advertisers who choose which keywords they would like to advertise on. Let’s suppose I want to advertise my new line of gardening tools that I just created. I would bid on certain keywords like “gardening, gardening tools, tillers, pulling weeds, etc”

The Adsense spiders would then match my ads up with :

  1. Those specific keywords that people type into Google and display them to the top and right of the search results
  2. Websites (like yours) that display adsense ads.

The adsense folks will send out Robots to crawl your site to see what all your content is about. If they find that you have content that has some of the same keywords that I (as the advertiser bid for) then my ads will show up on your site next to your article about gardening tools.

For more about how Adsense works check out Google’s help page.

Tomorrow we will be attempting to answer the question How Much Does Google Adsense Pay?

 

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  • http://www.downloadfrostwire.org/ Frostwire

    I think this is a great idea. I have been pondering trying to make money with Google AdSense, and I think this was just the push I needed to take the step. I wouldn’t mind a little bit of extra cash.

  • Sachin33

    very helpful…. well done BOB

  • beckie mbaja

    Very encouraging

  • Jitender

    Great post, it really helps me a lot for my blog “allegianceincomeonline.com”

  • ralph G.

    http://questionsandinformation.blogspot.com/

    please visit and answer some of the questions about google adsense. thanks !

  • http://www.nicebloggingtips.com/ Rohit Singh

    Very article introducing Google adsense with indepth insights explained very properly and it’s must read article for any beginner

  • http://www.tanzaniteinfotech.com/ tanzanite infotech

    is there any difference between Google adsense and Google Adwords ?

    • http://bloggingyourpassion.com/ Jonathan Milligan

      Yes, Adsense is the publisher side of the model which allows you to earn income. Adwords is the advertiser side of the model to which you spend money to get traffic.

      • http://www.tanzaniteinfotech.com/ tanzanite infotech

        Thank you very much Jonathan for the reply. this is really very helpful.