Why No One Cares About Your Blog

Have you ever been in a room full of “talkers”? You know what I mean… A room full of outgoing, charismatic people.

You want to add to the conversation, but you wonder if it is even possible to get your word in edge wise.

Blogging can feel like that too.

It is noisy out there.

I often get emails from beginner bloggers who are just frustrated. They don’t  understand why more people aren’t reading their blog and commenting. They want to give up.

Out of desperation, they ask me to take a look at their blog as they want to know “what they are doing wrong.” Nine times out of ten I can immediately spot the problem.

They are missing it in one of these four critical areas. Some are even missing the mark in more than one of these areas.

1. Your blog is only about you

No one cares about your blog unless you are adding value to their lives in some way. Don’t get me wrong. Personal stories, triumphs and struggles are good to share. But it should lead to a lesson, point or action step.

I know a blog is doomed when all they’re talking about is what’s going on in their life. No one cares what little Johnny did or said today (that’s what Facebook is for) unless it points to a bigger lesson or application.

Be certain your blog post can add value to the reader first.

2. You are not personally growing

To be a successful blogger, you have to commit to personal growth. When you stop growing, your blog posts become boring, mundane, and white noise.

  • What did you recently read that has challenged and inspired you in some new way?
  • What is a specific area you are trying to grow in that you want to challenge your readers to join you?
  • What new insights, thoughts, and ideas have you recently discovered?

3. You are not creating “shareable” content

I want to share with you the simplest tip that can revolutionize your blog immediately. Improve the headlines of your blog posts. If it doesn’t create some kind of intrigue or interest, it won’t get shared and it won’t get clicked.

You need to put your copywriting and advertising hat on before you hit publish. You need to think like a newspaper or magazine editor. It is all in the title.

Which one would you click on or share?

My Life Purpose

0r

How to Discover Your Life Purpose in the Next 5 Minutes

Spend some more time on your blog headlines. It will make all the difference.

4. You are not creating “scannable” content

Don’t go back and read my old blog posts. I’m guilty of this mistake. Once people click on a link to read your blog post, is it “scannable”? Can I get value from it without reading it word for word?

I rarely read a blog post word for word, and I bet you are the same. We are just too busy. You can make your blog post scannable by:

  •  Writing short sentences and short paragraphs
  • Have sub-headings that divide up different points
  • Provide pictures when explaining a “how to” article

Your blog will make a huge leap forward if you begin to focus on implementing the 4 suggestions above.

 

Which of the 4 mistakes above do you need to work on the most?

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    • Skip Foster

      I guess I’ve always been a little afraid to blog about #2…. well, your second point… Always thinking I had to wait to be “the professional” before they would listen. I’m one who has to research it and perfect it to death before I feel I have a valid comment. I need to work to get over that and just talk about what I’m struggling with as well as the things I know very well. Nice blog title too Jonathan.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        You got it Skip. You don’t need to wait for someone to call you an expert. Share your knowledge! help others!

    • Kathy Brunner

      Great tips. Jonathan. Your experience is much appreciated!

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Thanks Kathy!

    • http://www.jmlalonde.com Joe Lalonde

      Thanks for the blogging reminders Jonathan. Right now, I believe I’m doing all four of those things but there are times I waver. I’ll keep these in mind!

    • Connie O

      Love the article! Especially since I’m still in the research phase of writing blog drafts and studying good blogs out there as a model before I publish two blogs. And these points are exactly how I cull blogs to NOT spend more than a minute reading. I know there are great people IRL who are writing these blogs but it’s certainly not coming across in their written content or page setup. Wish folks could realize that, it would be a big help to me LOL!

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Great Connie!

    • http://jonstolpe.com/ Jon Stolpe

      The “sharable content” hits home for me. I think I miss out sometimes by simply failing to create the right title for my blog posts. Thanks for the reminder to put a little more effort into this.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        The title is so critical in my opinion. Why else would anyone even begin to read your post if the title is not intriguing in some way?

    • SheldonBarrocks

      Jonathan! This is why I love your website and podcast. Simple and affective. I’ll follow these steps for sure!

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Thanks Sheldon. I know they will help because they have helped me.

    • http://www.websuccesscoaching.com/ Demetria Zinga

      I LOVED this post, Jonathan. I think going back to check on my blog post and podcast titles to make sure they’re shareable will help.

      • http://bloggingyourpassion.com/ Jonathan Milligan

        Yes! It absolutely will help.

    • http://www.themilitaryleader.com/ The Military Leader

      Great points, thank you! Also key to remember the basics from time to time. Content creators sometimes get too lofty and esoteric with their ideas because they’re trying to grow “up and up.”

      There are lots of people out there who just need to hear the basics again. Thanks for the post!

    • http://www.greytemples.hubpages.com Sarra Garrett

      Fantastic advice. I notice that quit a few people write more about themselves instead of teaching others.

    • Martyn J Wood

      Making my content scannable.It’s easy to get caught up in the “creating” that whether the information has actual value or not gets lessened due to the fact it can’t be shared.Thanks for the timely reminder.