11 Ways to Repurpose Old Content into New Profits

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Today I want to share with you a list from my own brainstorming session. After you have been blogging for awhile, you begin to realize that you have a massive amount of content, ideas, and advice in written form.

Wouldn’t it be nice if you can somehow use your hard work of the past in a new and fresh way?

You can.

There are times in every blogger’s life when you sit down and stare at the blinking cursor. You know you need to add more content, but you just are not inspired to write. Learning how to repurpose old content can help you to:

  • Overcome writer’s block
  • Expand your creativity
  • Refuel your passion for certain topics
  • Rediscover evergreen content
  • Introduce “buried” content to new followers

11 Ways to Repurpose Old Content into New Profits

1. Send out old blog posts to answer reader’s questions – This was my original reason for starting my first blog. As an Executive Recruiter, I wasn’t getting paid to give job search advice. I was only paid a commission for a successful job placement.

Still, I wanted to help people and the best way was to refer them to my career coaching blog where they could learn how to develop a better resume, use Linkedin to network, and ace a job interview.

2. Develop an autoresponder email series – This is a great way to introduce new followers to your old content (more on this in a bit). Don’t assume that everyone reads your best stuff all of the time. Once someone is on your email list develop a series of helpful posts that can automatically be emailed to them.

I originally learned this idea from Yaro Starak. He had a blog tips weekly newsletter in which he put together 52 emails (one a week) and each email was an old blog post in email format (including affiliate links).

3. Create a Free Ebook to Give Away – Take your old content, put it into a PDF ebook format and give it away for free. If it does contain affiliate links, you can earn money while delivering valuable content.

4. Create a video series product – Take some of your blog post that are in a certain category in your blog and turn them into video. You can either use PowerPoint or an online whiteboard as a way to deliver your content.

5. Turn old blog posts into podcasts – Start a podcast and use old content for the main topic idea. Gather questions from readers and even re-introduce your old blog post to your current audience.

6. Create an infographic – People love to share these. Especially the visual learners out there. You could really have fun with this.

7. Hosts Webinars – Pick a popular blog post (most traffic, most comments, or most likes) and host a free or paid webinar. Even a $7 webinar is worth the effort if you can get 20-30 people to respond (That’s $210 an hour).

8. Create a printed magazine or an email newsletter – Putting together a manual email newsletter does take time and effort to put together. We use MailChimp and an RSS feed to send out either a daily or weekly email newsletter to everyone on our list. It is a great way to introduce helpful content that they might have missed. You can also use your online content in printed form as well.

9. Bring up old posts on social media outlets – Use either BufferApp or the Tweet Old Post WordPress Plugin and let your Twitter Followers or Facebook Fans connect with some of your old content.

10. Create a membership site – Take a series of old topics and turn them into a membership site. To do this successfully you will have to still add a lot of value. Create videos to go along with your content, add past webinar recordings, and so on.

11. Re-use old blog posts in a new series – Bob recently did this very well on his personal finance site. He walked his audience through a series of posts on how to get started with your finances. He used old posts, changed the date to the present, and added a fresh new video to go along with the old content. It is a super creative idea.

I am sure I am missing some other creative ideas here. If you thought of a few while reading this post. Will you take a moment to share them below?

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.