What stops new bloggers from really going for it? I am sure if you asked 100 bloggers that question you would probably end up with 100 different answers.
I realize that finding time to blog is the big one that gets talked about the most. While I do agree that time can be a big struggle, doesn’t everyone get the same amount of time each day? I used to blame “time” as my reason for not really going for it until about 3 years ago.
I decided to change my mindset and not buy into any excuses (no matter how valid they seemed to be). I even placed a sticky note on my computer screen that said, “Excuses are just lies you tell yourself.”
Within a week, I was waking up at 5 am and working on my blog for 2 hours every morning before I went off to work. I cannot even begin to describe for you how incredibly energizing this one choice was for me and my blogging career.
As I look back over my journey and after working up close with thousands of new bloggers, I have narrowed down the biggest mistakes to 3 things. I can even look back on my own journey and see these mistakes in my own past.
Mistake #1: The Shiny Objects Syndrome
We like fast results. We want shortcuts and we want quick success before we put in the work. Unfortunately, it just doesn’t work that way.
There is no:
- Tool that is going to make you thousands over night
- Single method that will poor cash into your bank account
- Software that will send you thousands of visitors in 24 hours
Stop chasing after shiny objects and start creating value instead. Value comes before trust; trust comes before attention; attention comes before profits.
Mistake #2. Underestimating the Pre-Profit Work
If you have taken any of our blogging courses, then you have heard about our “brick by brick philosophy.” We believe that great blogs are built over months and years and not days and weeks. Many new bloggers overestimate the short term and underestimate the power of the long term.
You build a great house one brick at time. Every new blog post, social media follower, new email subscriber and blog comment is like laying a new brick in your blogging business.
Mistake #3. Mistaking Activity for Action
This is a big mistake new bloggers make and often the biggest “eye opener.” If you haven’t already figured this out, you can easily spend hours working on your blog only to wonder if what you did added any significant value.
Activity and action are not the same. Four hours of taking action beats eight hours of activity any day. Decide what your “high-value” activities are for your blog and spend your time there.
For me high-value activities include: writing new blog posts, recording new videos for a course I’m going to sell, and producing new podcast in order to widen my audience. While I may expand the list beyond these 3 things, these are core to where I want to spend my time each week.