Most of the emails we receive from bloggers has to do with the overwhelm they feel with blogging. In the beginning, they were running off of pure enthusiasm. Just one nice comment would give them the fuel they needed for another week of blogging.
After awhile, most bloggers end up in the fuzzy middle – too far to turn back but not where they want to be. They often get lost in a sea of:
- Improving their blog design
- Gaining a presence on all social media outlets
- Finding ways to make money
- Facing technology challenges
- Trying the latest secret ninja traffic technique
- What can you outsource so that you can focus on the essential?
- What can you stop doing that is not adding value to your blog?
- What items are just a distraction for you?
Your Followers Want to:
1. Read What You Write (Text)
One of your high value activities should be focused on writing. If you absoulutely hate to write, then speak your blog post into a recorder and have someone transcribe it for you. Your followers want to read what you write. The written word can be very powerful. It is easy to share with others through social media. Your followers can digest your thoughts through blog posts, RSS readers, Kindle book, or even a physical book.
2. Hear What You Say (Audio)
Your followers also want to hear what you have to say. Hearing your voice can bring about a personal connection that text cannot. They can feel the emotion, passion, and compassion behind what you have to say. This is why podcasts are so popular. Your followers can be influenced by you on their morning jog or daily commute. Do you currently have an audio outlet for your blog?
3. Watch What You Do (Video)
Many of your followers might learn best visually. Whether it is a screencast of your computer screen or a PowerPoint slide presentation, consider recording videos for your audience. You can share your videos on YouTube, Viddler, and Vimeo. You may even consider recording video of yourself. This is a great way to connect visually with your audience. They will feel better connected to you.
When it comes down to it, there are only 3 essential ways bloggers communicate to their audience: text, audio, and video. What would happen if you placed a priority in those 3 areas?
How Am I Supposed to Do All of This?
I know what you might be thinking: Aren’t you giving me more to do? Here is where I am going to let you in on a pro blogger secret. The secret lies in re-purposing your content. Maybe you have an old blog post you can turn into an awesome podcast. Sure, you may want to add some updates, but your outline is ready to go.
Here are a few other ways to re-purpose your content:
- You can also transcribe the audio of your podcast into a series of blog posts
- Add PowerPoint slides to your audio recording and create a YouTube video
- Turn a series of blog posts into an email auto-responder series
- Turn a series of blog posts into a Kindle Book or hardback book
- Turn a webinar recording into a series of podcasts, videos, or blog posts
The truth is the options are endless. I currently have my whiteboard covered in ideas on how to further syndicate my passion. I plan on writing a whole blog post on this topic soon.
Question: Where are you placing your priorities when it comes to blogging?