4 Simple Steps to Increasing Fan Engagement on Linkedin

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We recently launched our BYPU 301 Course and have received some terrific feedback so far. One of the advantages of being a university student with us is that we plan to keep the courses updated. Sometimes that means re-recording videos to stay up to date. Other times it means adding new videos that we think should be added.

The video tutorial I am sharing with you below is a great example. Not only am I adding it here for you to watch and learn from, but I am also adding it to the member’s area inside BYPU 301.

4 Simple Steps to Increasing Fan Engagement on Linkedin

I am a big believer in “going where your future tribe is currently hanging out.”  Go there, add big-time value, and they will become fans. With my career coaching blog, I went to Linkedin and grew an audience. With Blogging Your Passion, we built a group inside 48Days.net long before we published our first blog post.

Today I want to share with you 4 simple steps you can use starting today to grow an audience using Linkedin.

Step. 1 Write interesting content

In order for this entire process to work, you have to be able to write content that people care about. What are the big questions that people have in your niche? Here are a few questions to ask yourself:

  • Is there a current event in my niche that people have strong opinions about?
  • Is there a subject that has two sides (perspectives) to it?
  • What is the biggest obstacle people face in my niche?
  • What is a current hot trend in my niche?
Those are just a few questions to get you started. You can also use a sight like topsy.com to find out what people are most talking about on social media sites.

Step 2 Share with highly-relevant Linkedin groups

I’ve talked about this before. If you have a Linkedin account, you need to go join several Linkedin groups related to your niche. Don’t assume that your subject does not exist as a Linkedin group. You might be amazed to find out that it does. If you have the Digg Digg plugin, you can add the Linkedin share button to your blog. From there, you can send your article to each Linkedin group you are a part of.

Step 3 Ask a specific question that demands a response

This is critically important. When sharing your content, Linkedin allows you to add a subject line. Ask a very specific question that demands a response. For example, if I was sharing an article about a typical job interview question, my subject would be: “how would you answer this specific interview question?” This calls the reader to get personally involved in the process.

Step 4  Increase your authority by engaging in the discussion

You can then add your own points and answer questions that others ask. Watch the video for some more examples of what I am talking about. Be sure to add a link back to your blog after each response. This increases the possibility that readers will click over to learn more about you.

To see this process in action, watch the video below:


Like this training video? Join us in the BYPU 301 member’s area for over 40+ blogging tutorial videos like this one and begin growing your blog to new heights.

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.