How do you really connect with your audience?
I believe it happens when you begin to stand shoulder to shoulder with your audience.
Do you remember the old Home Improvement sitcom on television? The one where Tim “the toolman” Taylor always seemed to be getting into trouble. Tim often found himself standing near his backyard fence listening to advice from his neighbor – Wilson.
Wilson often dispensed advice that was “over the head” of simple Tim. Wilson’s face was also covered most of the time and appeared to always keep his distance.
I’m suggesting you do the opposite.
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If you want to stand shoulder-to-shoulder with your audience you need to learn how to:
- Come to their side of the fence and walk a mile in their shoes
- Not hide behind your blog and your worldview
- Be more vulnerable in order to be authentic
- Look for ways to give and serve
While I am still figure this out as I go along in my journey, here are at least 4 ways I’ve discovered how to stand shoulder-to-shoulder with your audience.
In order to show authenticity, you must be willing to move to a place of vulnerability. People crave for authentic leaders. Look for ways you can show authenticity. Hosting webinars or hangouts is a great way to build authenticity with your audience. They can get to know you beyond words on a page.
What would happen if you decided to be the biggest giver in your relationships? Generosity can be given to your audience in many different ways. Writing helpful blog posts, recording content-rich podcasts, and sharing the stuff you are learning from others are all ways to show generosity to your audience.
While I am not perfect, I try my best to be super responsive to my audience. Many times I have surprised people with a quick reply to an email. Your audience already sees you as being super-busy. Why not try to wow them when you can?
I realize this advice is all relative. For those buried in emails from fans you could spend your whole day in email. At the very least figure out how to be super responsive in your customer service.
What would happen if you showed your audience that you really do care? Go the extra mile. Do something unexpected.
We are rapidly moving into what many are calling the “connection economy.” This means you are more likely to do business with someone you know over a big brand. You win a lifetime customer when you prove to your audience that you are someone they can know, like, and trust.
Question: What are some ways you have discovered to stand shoulder-to-shoulder with your audience?