Are You Making These Blog SEO Mistakes?

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In order to build a successful blog, you need to learn how to make your site “search engine friendly.” After all, you do want more people than your dad, cousin and Aunt Mildred commenting on your blog, right? SEO, also called search engine optimization, is a fancy term to mean that your site is set-up in a way that makes it easy for the major search engines to follow your site.

There are also things you can do to cause the search engines to de-index or de-value your site as well. A Blog’s SEO strategy is important and vital to success. There are steps you can take to make you blog more search engine friendly. You can also do things to hurt your blog. You want to avoid these mistakes at all cost. Here are some of the bigger mistakes you can do to hurt your blog.

1. Never “scrape” other people’s content

First of all plagarism is just flat out wrong. Plagarism online is when you highlight, copy and paste another blogger’s entire article and claim it as your own. There is such a thing called the duplicate content penalty.

Now there is a big debate about whether this penalty exist and what exactly it is. However, if you just choose to do what is right from the beginning, you will not have to worry about duplicate content at all. Stick to publishing original content of your own. Google only gives credit to the original piece even if you give a link to the original post.

2. Never over keyword stuff your blog posts.

Again, doing what comes natural is the best way to go. Keyword stuffing means that you overuse a keyword phrase thinking that “more is better” for your site. This is not true. If I want to rank for “red toaster ovens,” I will not rank better by writing that keyword phrase 10 times in my article over writing it 3 times. It just does not work that way.

3. Do not try to hide keywords somewhere on your page.

This is a trick that internet marketers tried to use in times past, but it quickly lost its power. Basically, some people thought that if they placed a whole bunch of keywords at the end of their article and then “hid” the text by making the text as same as the background color, they could get pages to rank for those keyword phrases.

Again, this avoided the “work” of having to write an intelligent, thoughtful blog post. When Google identifies sites that do this the drop all of the blog’s pages out of the search index.

4. Do not publish a page full of links or ads with no original content.

This is another form of spam that you have to be careful of. Remember search engines want to send their users to sites that have helpful content. This is where you as a blogger have incredible power. You can help a lot of people and make the search engines happy too.

Place like Google want to feel good about the sites that they send their users to. Give them what they want. If you have a “thin” site whose purpose is just to get people to click on ads or affiliate links and you provide no real value in the way of information or content, then you will eventually be labeled a “spammer.” It is just a matter of time before you are found out.

5. Don’t mess around with paid links.

This is another big controversy in the blogging world. If someone contacts you and says, “I will pay you between $25-100 for a text link in one of your articles,” what should you do? Is it a form of advertisement?

There is nothing wrong with paid advertisement on your site, right? Well, the thing you have to be careful of is that places like Google see paid for links as a way to artificially boost your search engine rankings. If they catch you, you could lose all of your traffic from them.

As you can see from the above list, it is far better that you choose to take the high road and try not to take shortcuts. It is tempting for people to take shortcuts with their blogs because they want so bad to see more traffic on their site.

I hate to let you down, but there are no shortcuts to starting a blog. It is hard work. Sure, one day you might be able to ease up on the gas a bit as you get plenty of profit streams in place, but for the first year or two it is going to be about taking the right kind of massive action to see the result that you desire.

Questions: What is your SEO strategy? Have you made some of these mistakes in the past?

    Jonathan has been blogging since 2009 and is still in awe that the Creator of the Universe desires to have a relationship with him. His passions include spending time with his kids, reading, March Madness, surprise get-a-way trips with his wife, and watching funny YouTube videos.

    • Michael

      Thanks, Jonathan, for these alerts. I appreciate your leading us with integrity and not giving us questionable shortcuts to success

    • Jonathan

      Thanks Michael. There are too many gurus out there trying to sell unrealistic shortcuts to success. Treat it like a real business and it will reward you over time.

    • Santos

      Just got my EIN number! Thank you for this awesome information that came right on time for what I m currently building on my site.

      God bless.

      • Bob


    • Frugaljoe

      I have to wonder if Keywords are really of any value. Recently I have read several blog post stating that “content is king” the authors stated as long as you have great content being concerned about SEO and keywords is pointless.

      • Jonathan

        I understand what they are saying to a point, but I do disagree to an extent. I wrote on my blog for several months diligently with only minimal results. As soon as I started to learn SEO and how to target keywords phrases my results grew by leaps and bounds. I also like to use google analytics and get the keyword phrases that people are using to find my site and then work those keywords into my blog post for better rankings. Now, that being said, is every single blog post “keyword intensive”….no. Sometimes it is important to just write what you want and not be concerned about it. Still, I think targeting keywords the majority of the time is a way to go. I know Bob is diligent about keywords as well.

        I spoke with a blogger last month that has been adding content to his blog for two years with very little traffic. I shared some tips with him about keyword targeting and he ended up ranking #2 on Google for his main keyword phrases and is now getting traffic. These are just a few examples.

      • Bob

        Yea I respectfully disagree with those several blog posts you read. I would love to see them if you have links. My site gets about 700,000 pageviews a month and most of it is a result of keyword research. After doing this 4 years I can assure you that doing keyword research is very important if you are looking for search engine traffic to your site.

    • sudha

      Thanks Michael. There are too many gurus out there trying to sell unrealistic shortcuts to success. Treat it like a real business and it will reward you over time.

    • Sadie Lankford

      Great post. Thanks for sharing these helpful tips. 🙂

      • Anonymous

        Thanks for stopping by!

    • Jonathan Milligan

      great question. First, Drudge Report does very well. These types of sites are becoming more and more popular. As long as you are linking and not copying content, you will be fine with this strategy.