What is a lead magnet

What is a Lead Magnet? (Plus 12 Easy Ways to Build Your Email List Fast)

On a recent webinar about blogging, I asked the live audience: โ€œWhat is a lead magnet?โ€ I was surprised by how much confusion there was around this powerful tool. A lead magnet is a piece of valuable content you give away for free in exchange for an email address. Why would you want a reader’s …

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