How Much Does Google Adsense Pay? Increase Your Adsense Payment

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I find that newbies are always wanting to know how much Google Adsense is going to pay before they put it on their sites. As much as I wish it were a simple question to answer, it really isn’t. If you are new to Adsense, read our Beginner’s Guide to Adsense post.

How much does Adsense pay?

Adsense pays on a pay-per-click (PPC) basis, so publishers get paid based on how many clicks they get to their ads. The pay for each click can be as low as pennies and as high as $10 (in very rare cases).

How much does Adsense pay per click?

From the variety of blogs I have had I would say expecting to be paid 15-50 cents per click is a decent average.Certain niches will find that they rarely get more than 15 cents a click and other niches may rarely get less than 50 cents per click.

The price is determined by a few factors, but the biggest is the demand from advertisers to advertise for a certain keyword phrase. So, say you write an article called “Gardening tools for beginners”, advertisers who sell gardening tools will essentially be competing to advertise next to your article. If there is a lot of demand from them, then they will have to pay more to advertise next to your article. When they pay more, you will in turn earn more from each click.

Warning: Do NOT click your own ads under any circumstances!

The whole Adsense system is based is dependent on the hope that advertisers are not getting false clicks and as a result they are quick to close the account of anyone who they SUSPECT is generating false clicks. Don’t encourage readers to click them, don’t tell your friends and family to click them, and definitely don’t click them yourself. For as much money as Google makes you can rest assured that they have spent millions of dollars on tools to detect false clicks and they are very good at finding the culprits.

So how do you find Keywords that make more money?

The easiest way to do this is to use the Google Adwords tool. When you get there go ahead and enter a keyword and hit enter. After the results show, click the columns button on the right hand side as shown below.

how much does google adsense pay?

After you click this, select “Estimated Avg. CPC”. Now you will see your list of keywords and their average CPC that the ADVERTISER will have to pay. I would go ahead and click the Estimated Avg CPC column to sort it from high-to-low like shown below.

finding out how much adsense pays with the adwords tool

Best Practices

I would suggest using these figures as a gauge to which topics and/or niches might have better paying Adsense ads, rather than making assumptions about what you will earn. There are a lot of variables at play and it will be impossible to make accurate predictions on what you will earn.

34 thoughts on “How Much Does Google Adsense Pay? Increase Your Adsense Payment”

  1. Thanks Bob for this explanation. Very good information for new bloggers.
    I have also found recently that Google will somehow read your searches or cookies and put ads that relate to what you might have been previously looking for. If this trend happens the CTR might go up with more relevant ads but it might be harder to predict what each click is worth based on the keywords used in your articles.

    1. Doug, it is up to you really – if you plan on advertising in the future I would probably get started with it now. Most readers understand and accept advertising as the normal exchange for free content on the internet.

    2. Hi Doug,
      I got Google AdSense approval a week after registering the domain name and having a one page website. About two weeks later I got my first 30 cents from AdSense. Some people say you should have at least x pages on your website before you apply for Google AdSense, but I’ve done it just at the beginning, because I was curious if I will get refused and wanted to know what is about the minimum amount of work I have to put into it, in order to get approved.

  2. Thanks Bob, nice article. I think of trying Adsense but usually get sick of seeing the same ads on all other sites, is there a way adsense provides ads specific to a website…

  3. Hmmm,

    Well i don’t think you can use the Adwords cost in Googles Adwords tool at all to gague Adsense prices. Adwords predicted an average price of $14 and I got $0.03 for a click!! And that is just an example of the ridiculous and eratic prices quoted – also I have seen $10 CPC and then looked at googles results and seen no advertisers at all, and competion bar at %0 and CPC at $15… If anyone can explain these figuers without saying they are only supposed to be “guidelines” then I’d like to hear from them.

    1. John,

      if you are referring to what you make per click for adsense, then the most recent percentage I heard was around 68%. The rest goes to google. So, if the advertiser is pay $1.00 per click, you will receive roughly .68 cents. Now that being said, certain words are way more competitive than others. Some sites my average cost per click is between .20-.90 cent and others are between $1.00-$2.00. Hope that helps…

      Also, use to get a better idea at the amount of competitors and what advertisements are being displayed for those keywords.

  4. If i were to add adsense to my blog would i be the only one to get paid or would the other authors also get money?

  5. Jonathan Milligan

    Google owns Blogger. You have to open up a Google Adsense account, install a little bit of code, and then Adsense will pay you everytime you hit the $100 threshold.

  6. Hi Bob,
    Thanks for the info. Let’s say no one click on the ad on my site so i won’t be paid any cent. I also like to know other ways of making money from ones site through ads.

  7. i like your post. it was informative. but i clicked on the column, i could not get the estimated average ppc. thnaks

  8. So if i tell my family to just check out my website and click the ads everyday, how would I get banned? How does Google know that they are my family and how do they know that they are clicking the ads so I can make money? Google wouldn’t know that and they would think that my family is just clicking the ads just because they are interested in them not because my family knows it will make me money.

    1. It is a bad idea to ask your family to click on your adds, especially if they use the internet from the same location/city. Google has in place a lot of systems to prevent abuse of the ad links. There are many parameters displayed in Google AdSense and if google identifies an untypical number of ad clicks versus the total number of visitors, or too many ad clicks coming from the same IP address, etc, they can ban you. In my case, I got 21 ad clicks from 1200 visits and I didn’t ask anybody to click on the adds. Even having a message on the page to ask visitors to click on the ads may be a bad idea. After all, a business pays for the ads and they want to see some returns from the money they spend, so ideally only visitors who are interested in the adds they see should click on them.

  9. Hello Bob, adsense is the best in the segment cpc, only clicks have very low values ​​… However, to get good results, just having a lot of traffic and Quande flow of visitors each day!

    A big hug!

    Att, Vinicius Souza

  10. My website is 2 months old and the lowest I got from Google AdSense was 16 cents, while the highest amount was $2.99. I noticed that in my case, google provides ads from large e-commerce websites I recently visited – this is not necessarily in the niche area of the website. Google AdSense even shows the cities of the visitors who clicked on the adds. The highest payments come from USA and France, in my case. I’ve got in total $25 from 1200 pageviews and a total of 21 clicks on the adds. Much better than I thought.

  11. So if I see an ad placed by my employer on a site that I frequent, I should click it how many times to get corporate sponsorship for my favorite blogger?

    1. Should I check out the all new civic after i see about a free checking account and try to find an Asian bride too? Is he entitled to a buck for each one I click on or can I only click on one? It’s fair, if they want me too see the ad that bad, I should be able to check each one out. I mean I might need to buy my new Asian bride a car and open a checking account once were married! Oh look, that restaurants.Com might just help me with out lr first date!!!! Then I might want to see how much grant money I can get for college for my new bride and get the new face cream that they have at Walmart so my age doesn’t show…. seriously, though…. he gets a buck for each one, or am I a frequent clicker now, unworthy of consideration?

  12. Brave Warriors Productions

    So if i get a new device and keep clicking my own ads google will somehow find out. Im guessing they see if you email is registered with the device and they look to see if you really looked at the ad you clicked.

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