How to Monetize Any Podcast with John Lee Dumas

In a Hurry? Click Here to Download the PDF Version

Is it really possible to have a sustainable business model with a podcast? Do advertisers and sponsors see the value in podcasting?

I recently had the opportunity to connect with John Lee Dumas of Entrepreneur on Fire. Even if you are only an occasional listener of podcasts, you have probably heard of him. John’s Entrepreneur on Fire Podcast was awarded “Best on iTunes in 2013.”

His daily podcast show has one main purpose: to inspire millions. It’s hard not to spend 5 minutes with the guy and not walk away feeling inspired and motivated.

Whenever I engage in a conversation with someone about podcasting, they typically will ask, “How do you even earn money with a podcast?”

There is no better person to ask this question than John Lee Dumas. Not only has he built a million dollar business on podcasting, but he also openly shares how he is doing it through his monthly income reports.

How to Monetize Any Podcast with John Lee Dumas


To subscribe to the podcast

Download on iTunes

Here’s a few of the questions I asked John on this interview:

1. Can you talk a bit about the importance of trusting in your own ideas and “scratching your own itch?”

2. After interviewing hundreds of entrepreneurs, what are a few of the top common traits you see with successful entrepreneurs?

3. What inspires you the most after talking with so many entrepreneurs?

4. I’ve heard it been said that 90% of podcasts never make it past the 7th episode. What do you think are some of the reasons for that?

5. Many podcasters I speak with have a hard time figuring out how to monetize their podcast. Where is a good place to start?

6. What are some other creative income streams for podcasters?

7. If someone is listening and they either want to start a podcast or take their podcast to the next level, what’s a good way to start the journey with you?

On the podcast, John graciously offered a copy of his book How to Launch a Podcast to the Blogging Your Passion audience. Click here for free access. 


What questions do you still have about producing a podcast? Ask your question below!


8 thoughts on “How to Monetize Any Podcast with John Lee Dumas”

  1. This was a great interview. Thanks John for the ebook on launching a podcast. I have plans to launch one before the end of the year. How many listeners do you need at a minimum to attract paying sponsors?

    1. Hi Heather…great question. John actually does a very good job of going through the details of this in the book mentioned above. The very basic guide would be this per episode: a 15-second Pre-Roll commands $18 per 1000 CPMs (listens) and a 60-second Mid-Roll commands $25 per 1000 CPMs (listens)

Leave a Comment

Your email address will not be published.