There’s an ancient Old Testament proverb that states, “One can chase a thousand while two can chase ten thousand.” In other words, what would happen if you stopped seeing other bloggers in your niche as competition and started collaborating with them instead?
That’s what Gianna decided to do.
Gianna is a hard working stay-at-home mom in Minneapolis, Minnesota. Her ultimate desire was to create an online, lifestyle business through blogging. She joined Blogging Your Passion University several years ago and just followed the plan.
One day I hosted a Live Facebook chat just for BYPU members. I was challenged Gianna to reach out to other bloggers in her niche and get to know them.
Her response on Facebook was “No Way!”
She felt like she had nothing to contribute as the other two lady bloggers in her niche seemed to have well-established blogs. I politely pushed her to reach out to them anyways. So she did.
To her surprise the other two bloggers were not only receptive but they wanted to meet up in person. Long story short, the three ladies decided that the three of them could accomplish way more than any one of them on their own.
They went into business together to form FamilyFunTwinCities.com. Today, they have a thriving online business that has grown beyond their wildest imagination. Their business allows each of them to use their strengths and minimize their weaknesses.
How Partnering with Others Can Be a Smart Way to Grow a Business
1. Partners often help you go further, faster – Have you figured out yet that there is a ton of work involved in getting an online business off the ground? I don’t say that to discourage you. I’m not even saying that you have to have a partner to be successful. When you leverage the strengths of each person, more simply gets done with less effort. It’s something to think about.
2. Your networking reach is expanded – Put together you relationship reach expands 10-fold. This is helpful in getting the word out about your blog and in recruiting affiliates.
3. It helps with the feeling of isolation – Growing an online business from home has it’s benefits for sure. However, you will quickly come to realize that a downside is isolation. You often work from home, make decisions on your own, and have to strategize your future plans all by yourself. Having a partner helps to challenge your thinking and just make better overall decisions.
I will add that there are always downsides you’ll need to consider. There needs to be an underlying trust between the partners. You’ll also have to be okay with going at a slower pace since communication needs to happen first before ideas can be implemented.
All that being said, most of the times partnering with others can be one of the best decisions you can make.
What could happen for you if you decided to push past fear and reach out to other bloggers in your niche?
Gianna is glad she did.