If You\'re Not Passionate About Your Message, Don\'t Start a Blog

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I received an email from a reader recently asking for my opinion. According to their words, they had narrowed down their blog topic to two “profitable” niches and couldn’t decide which one would earn them the most money.

They wanted me to decide for them (Oh, and I got their permission to share my advice in this post).

My answer….

If you’re not passionate about your message, don’t start a blog.

Don’t ask me how I know this to be true. There was a time when first starting out my focus was on discovering profitable niches. At the time, I had built my Google Adsense revenue to about $800+ month on JonathanMilligan.com. I was fascinated by this because all I did was write and publish blog post to earn this kind of income.

I did what I thought was the “smart” thing to do and did some research on which niches earned the most adsense revenue per click. I would then built several “mini” WordPress blogs in an attempt to raise my Adsense income.

I had blogs about personal finance, swimming pool covers, basketball goals, and birthday theme blogs. I’m not saying it’s completely wrong to use this strategy, but here were some of the problems of “chasing the dollar instead of passion.”

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1. You start with the wrong motives.

There is certainly nothing wrong with earning money from a blog. In fact, in many ways you serve your audience better by offering products for sell. If you’re not passionate about your message, your quality will always suffer.

When I was trying to grow “niche” blogs, I became so bored with writing on topics I had no interest in that I began paying other people to write them. I’m embarrassed to say that I published low-quality articles because I just wasn’t interested in value. I was only interest in production.

[Tweet “If you’re not passionate about your message, your quality will always suffer.”]

2. You have no deep well to draw from.

Another reason you need to be passionate about your message is so you can be a leading learner. A leading learner never runs out of things to talk about because they have a natural drive to learn more about that topic. Do you have a deep well to draw from?

Jonathan Mead refers to it as your “no end path.” It’s a message you don’t see yourself becoming weary of anytime soon.

3. You won’t survive the pre-profit stage of your blog.

Regardless of what your blog is about there will be a pre-profit stage. A length of time (usually longer than we want) that we consistently share our message without much attention or income. The only thing that is going to get you through this time is if you are truly passionate about your message.

4. You are better off with a “worldview” than a “niche.”

I thank Jeff Goins for building this perspective into my life. It’s hard to get passionate about a niche, but it is easy to get passionate about a worldview. Having a worldview allows you to be you. Following after a niche often makes you become something you don’t really want to be.

A worldview allows you to share your opinion, vision, and unique perspective that causes others to either passionately connect or politely disagree. It’s hard to share a worldview and not be passionate to some degree.

Our worldview here at Blogging Your Passion is simple: “We want to help you discover your passion and earn money blogging about it.”

There are many experts who say “following your passion” is a bad idea. We believe differently. If Gary Vaynerchuk built his business talking about wine, you can build a business on your passion. Of course it goes without saying your blog has to be useful and you need to provide solutions, but it can be done.


How about you? Are you passionate about your message? Comment below…


14 thoughts on “If You\'re Not Passionate About Your Message, Don\'t Start a Blog”

  1. Thank you for the food for thought! It make me feel better that my blog is eclectic and not focused on a ‘niche’. Of course, I’ve never even considered trying to make money from my blog….

  2. Thank you for this insight Jonathan. There are a lot of things that have kept me from really diving into my passion, fear being one of them, but going after the best way to monetize has kept me from truly immersing myself and drawing from the well. I love the outdoors and what it represents, but kept getting sidetrack on ideas that I felt could make the most money. I need the outdoors… others need the outdoors… and this is where I need to focus and stop pursuing ideas to just make a buck. I need to share my message!

  3. Excellent article Jonathan and very inspirational, one. BTW I totally agree with your approach but I would add and the personal development (discipline, personal leadership, etc) as basic ingredients in the formula. Furthermore, I believe, that personal development would make you first to find, articulate and express your message, and the blogging starts after that phase! Blogging and other channels can be used more effectively only when the clarity of your message, aligns with your purposes, your approaches, your values, etc and coupled with passion and expertise. After that (self searching) your “expression tools” (writing, blogging, podcasting, etc) acquire maximum impact. Thank you Jonathan for sharing such wonderful approaches.

  4. Hi Michelle. Thanks for sharing some of your story. You are correct that more Christians are needed in the online business space. I think the online business movement is changing. Gone are the days with the fast cars, big houses, etc. integrated into a sleazy sales letter. What we need are world changers who operate according to Biblical principles that are timeless business strategies.

  5. This was a fantastic post!

    I did the same thing a few years ago, when I began blogging in the drumming niche. (Odd niche, I know.) I wasn’t very passionate about it and I got BURNT OUT.

    Now, I blog about my passion and since doing so, I find myself excited about creating content every week, rather than dreading it! 🙂

  6. Beautiful post. It’s so simple and deep at the same time.
    I am really passionate about personal growth and self improvement. That is why I have started my blog not long ago. But it’s in ukrainian/russian (my native language).
    I always wanted to start one in English. And I know that I have a lot to say. But there is so many great blogs about it. Can I stand out? Is there a place for me?
    Those two questions still hold me down

    1. Yes, there is room for you! There will never be another person just like you with your unique experiences, talents, and perspectives. Don’t let the ‘resistance’ hold you back. Clarity comes from movement.

  7. I have come across two separate blog posts now that speak to having passion for your particular topic over it being profitable and you not caring much. I am definitely beginning to see that I fall into the latter group. I started a blog for beginner fiction writers (passion was there at first) but now I have no desire or passion to learn more about it. The difficult thing is that my blog is gaining a lot of traction, lead generation is way up, traffic is climbing, and I am receiving positive feedback from readers. But even with all that I still see this blog as a way to make money (someday), NOT change lives for things that really matter. Your advice with regards to following and being passionate for a worldview over a niche is golden advice. I think I have clarity of what I need to do now. Thanks!

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