Successful Blogging in 3 Simple Steps [Podcast]

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If you have read this blog for any length of time, then you know how much Bob and I value keywords.

For many people finding keywords and targeting keywords makes no sense.

They don’t understand how this works and why it can benefit your site. You first need to understand how most people find things online. Most people use the search engines to find the information that they are looking for. As a blogger, it really boils down to three steps:


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1. Discover the questions that your audience is asking

Your audience uses the search engines in order to ask their questions. Some of the same questions are asked thousands of times every month. As a blogger, wouldn’t you like to know the questions that your audience is asking?

You can do this many different ways. One of our favorite methods is a tool called Keyword Researcher. We have written a few posts in the past on how we like to use the tool here and here.

2. Write answers and insights to the questions that are being asked

You get paid handsomely for being a “solution provider.” As you discover these keywords phrases, you will then target these keywords in your blog posts and answer the questions that people have. One of the best ways is a “how to” post, where you walk them through a process step by step.

3. Get your blog posts to the 1st page of Google

Once you write your answers to the questions that people have in your niche, you need to rank high in the search engines so that people can find you. How to best do this is a big debate among the experts.

I like to use real data to make decisions on what’s most important. To do this, I decided to analyze my top 50 keywords for all of my blogs to see if I see anything in common. If you are just starting out, I may get a bit technical for a minute, but stay with me.

What’s in Common with my top 50 keywords?

In order to run this analysis I used two tools: Google Analytics and the LongTail Pro Keyword Tool. LongTail Pro allows me to enter my own keywords to analyze so I just went over to my Google Analytics and found my top 50 keywords.

google analytics

You can find your top keywords by going into your analytics account and navigating to: Traffic Sources > Sources > Search > Organic.

From there I placed my top keywords into the LongTail Pro tool in order to analyze them. I’d also encourage you to check the box on Google title competition as well. I like to see how many other blogs I am competing with for this keyword phrase.

longtail pro review


Once the tool does some analysis, you will also want to check the Average KC, which is short for Keyword Competitiveness number. SEO Moz has a great tool that analyzes the competitiveness of a keyword looking at several different factors. The scale is from 0-100. The lower the number the better.


longtail pro keyword tool reviews



My results from analyzing 3 separate blogs

After analyzing, 3 separate blogs I did notice a trend that I am beginning to use. I’ll be sharing the results in more detail on an upcoming blogging webinar where I’ll provide some premium training. In a nutshell, here is a synopsis of what determines a great keyword phrase to target.


A GREAT keyword phrase needs to:

  1. Be under 10,000 in Google Title Competition
  2. Be under 35 in (Avg. KC) Keyword Competitiveness

Here is a snapshot example from the tool itself:

longtail pro


So far, I have been pleased with the results. In 85% of the cases (11 out of 13 new blog posts) I have been able to rank on the 1st page of Google in just a few days and weeks if my keyword phrase met this criteria.

Want to learn more about how to do this?

On Thursday, August 29th, We will be holding a free webinar, which will walk you through these steps in detail. Even if you cannot make the live webinar, sign up so you can get access to the replay. You can register for the webinar by clicking here.

10 thoughts on “Successful Blogging in 3 Simple Steps [Podcast]”

  1. Congratulations! This post is one of the hot topic @bloggersdotcom. I agree with some of your points here. We’ll have to hit the words that people will type in Google to find us and picking the most effective ones and optimizing site for those keywords is advisable.

    I believe choosing the right keywords for your website and your content can make an enormous distinction in your traffic and your prospective earnings. This is been the fundamental and the significant part of SEO that could make or break your online content.

    Thanks for sharing the video and Very recommendable!

  2. Just want to thank you for removing my earlier comments. In my excitement and joy because you guys showed me the keyword strategy site, I forgot wisdom. And in doing so, others chose to buy domain names on those words and bumped my down in my bing rankings. However I cannot complain. If people want to purchase domain names in order to help people with bible verses on strength, more power to them. For me this is not about making a buck, but about helping people. So thanks for removing my comments and showing more wisdom than I showed. And blessings to those that spent their money to help people.

    Under His Grace,
    Pastor Duke

  3. Congratulations! This post is one of the hot topic @bloggersdotcom. I agree with some of your points here. We’ll have to hit the words that people will type in Google to find us and picking the most effective ones and optimizing site for those keywords is advisable

  4. Jaydenss_mom2004

    I am on my way out of the military and excited to pursue writing, my first love. You and Bob have given me many devices that I can use to be successful in the online writing community! Wish me luck!

  5. Jonathan, thank you so much for this podcast. Your work has been a vital source of information and encouragement for us as brand new bloggers!

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