The Busy Blogger’s Guide to Getting the Right Things Done

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On a recent Office Hours Call, inside Blogging Your Passion University, I was asked a great question:

If you only had 2-3 hours a day to work on a fairly new blog, what would you focus on?

If you haven’t already figured this out, there is a lot you can spend time on as a blogger. If you have an hour of free time, you could:

  • Tweak the theme of your site
  • Add a new, cool plugin to your blog
  • Browse for just the right picture for your next blog post
  • Check out the latest social media tools 

Everything feels as if it is important. New bloggers often struggle with identifying what is essential. When I look back on my own journey of building separate blogs, there was a pattern I see woven in all of them.

1. Always be producing good content for your own blog first

Content is still king. If you want to connect with your audience and earn their attention, it starts with having great content. You want your audience to feel like they’ve been missing out if it has been awhile since visiting your blog.

You can wow your audience by:

  • Being the most resourceful person you know
  • Answering the most popular questions in your niche
  • Empowering them through motivation and stories
  • Delivering the goods in text (blog posts), video, and audio (podcasts)

2. Go to where your tribe is hanging out and add value

When I look back on my journey, this was probably my primary strategy for promoting my blog. I like to find the forums where my ideal audience is hanging out and join the conversation. If you only had 2-3 hours a day to work on your blog, I’d encourage you to spend it by adding value in forums or through guest posts (after writing good content for your own blog).

Once people see the value you can bring, they will gladly follow you over to your blog. Blogging Your Passion was a group I created in 48Days.net over a year before the blog ever started. I gave as much value as I could to that group before the blog ever existed.

In fact before the first blog post went live, we had:

  • Over 79 emails on our subscriber list
  • Over 125 on our RSS feed

3. Work on creating a product that solves a circumstance

I’m also a big believer in creating products. I sold my first product when I had between 1,000-1,200 unique visitors to my blog. It was a $27 a month product that sold 15 memberships in the opening weekend. That was an instant $400+ month revenue stream!

I was convinced from that day forward that you can earn money blogging. What is the best way to create a product? Find a common circumstance that your audience is facing, and create a solution. Find out what people need, and give it to them.

Let’s recap. If you only have 2-3 hours a day, then spend your time in the following ways:

  • Always be producing good content on your blog first
  • Add value on forums and blogs where your tribe is already hanging out
  • Create products that solve a common circumstance your audience is facing

 

Question: Which of the above suggestions do you struggle with most?

14 thoughts on “The Busy Blogger’s Guide to Getting the Right Things Done”

  1. Thanks Jonathan! This is exactly what I needed to read today. WordPress just makes it too much fun to play with my theme, which can easily distract me from producing content. I’m going to try implementing some of these strategies asap!

  2. Thanks, Jonathan! As always, I get so much from this content. To answer your question, the thing I struggle with the most is creating a product. I started my blog just as an outlet for my writing about being a father but after more than a year, I actually see that it has the potential to be something bigger. I just can’t imagine a product that I would have the ability to create that could help other dads. Maybe I’m just lacking the creativity? If anybody out there has any suggestions, I am more than open to them. 🙂 Anyway, I really appreciate what you do and what BYPU has done for me so far. Thanks!

  3. Your really write great blogs that really hit home!
    I will be putting up a email list in the next couple of weeks (when I figure out aweber out and decide what to write i them)

    and I haven’t been to forums for traffic. I have been pretty scared to be honest. I love my topics( I have 3) but it is hard to feel worthy.

    Sorry, I am serious about this business, but you asked! LOL!

    Not to mention, I do have a lot of technical stuff to learn to look really professional

    If I thought that joining your community would help me over come that, I would join pretty soon. i really like your style.

    But I am in another one and frankly, don’t know what to ask. It seems like most people know what they are talking about.
    Be well, Mary

  4. Thanks Jonathan! I’ve been putting #2 first and getting frustrated as it seems like you can spend all day “hanging out” so to speak and never get the primary thing accomplished which is publishing good content. I appreciate you putting them into order like this, helps me keep first things first!

    1. You are right Wesley. It is definitely something you have to balance out. For example, you have to be aware of when you are spending too much time in forums and procrastinating from adding new content to your blog.

  5. Johnathan, great advice, to remember to produce content, I sometimes have trouble with that and keeping up with everything else. (and having several blogs as well) Our blogs should be our HUB….

  6. Thank you this is just what I needed. BTW what plugin is your floating share buttons? Mine float at the top of the page and I like the side one like yours better.

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