As many of you know, I dedicated a whole month to talking to as many bloggers as possible not too long ago. It was a free 30 minute coaching call to any bloggers whether they had an established blog or just thinking about blogging. It was the most fun that I have had in a long time for sure. I had conversations late in the evening and early in the morning. I spoke with successful book authors, country music singers, college professors, and stay-at-home moms. It was energizing for me to hear about their passions and what they wanted to accomplish.
Although I was not sure what to expect going into this experience, I did have something that shocked me. There was a serious “mental game” in play that was causing many of these bloggers not to “go for it.” While many of them did struggle on some of the technical aspect, still most had a battle with an inner game. Some of the questions I heard were:
- There are billions of people in the world, why would anyone pay attention to what I have to say?
- Will blogging be outdated? Maybe I am coming to late in the game to make this a success.
- There are so many blogs in my niche I am thinking it is too saturated.
- I don’t want to look back a year from now and see that I had just been wasting my time building a blog for no reason.
These are just a few of the responses that I heard over and over again. These “mental battles” were causing them not to really go for it and take massive action. This is why when Bob and I developed the Blogging Success Pyramid we placed the “Inner Game of Blogging” at the very foundation. It really doesn’t matter how much you know about blogging but it does matter how you apply what you know about blogging. Too many of us (me included) have taken “weak action” when it comes to blogging.
Blogging is an Investment
In our recent blogging webinar, Bob talked about seeing blogging as an investment. I thought that was such a great view of what blogging really is all about. Most people want blogging to be the lottery, the winning ticket, the windfall, the overnight success. Sorry, blogging can’t do that for you. If you can begin to get over the mental blogging game that exists and start pouring your time, energy and talent into blogging as an investment that will reward you down the road, then you really got the essence of blogging in your spirit.
Inner Game of Blogging
There are 5 foundational blocks in our blogging success pyramid. We will expand on this more in future videos and posts, but we will briefly discuss them here:
Passion – You must have a passion for the central theme you want to blog about. There must be a deep enough well to draw plenty of content from (especially in the early stages).
Commitment – You must fully dedicate yourself to the process. You cannot take weak action and expect strong results. It just does not work that way.
Focus – Not only should your blog have a centrally focused theme, but you need to stop chasing “shiny” objects. We like to go after every secret traffic system, new software, easy push button traffic tool. Focus alone is what will get you there.
Consistency – To be a successful blogger you have to produce fresh, new content on a regular basis. It is like the question someone once asked, “How do you eat an entire elephant.” The answer? One bite at a time.
Patience – Expect that as a blogger, you will have a “pre-profit” time. Embrace it, face it, and push forward anyways. Embrace that for the first several months you will not see a lot of traffic, comments or action. Again, you are planting a seed and investing for results down the road.
We covered the entire Blogging Success Pyramid in a webinar this past week. If you would like to join us, you can find more details here: Blogging Your Passion – The Webinar Series.
Which of the Mental Hurdles Above Do You Struggle With When it Comes to Blogging?