How to Get More Traffic to Your Blog Using Old Content

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As I am sure you have figured out by now, blogging is an adventure. It is great to plan, prepare and research your topic. However, we can never know for certain which keywords will rank and which blog posts will be the most popular. For example, on my career coaching site I wrote a simple blog post about email ideas that job seekers can use to follow up with hiring managers. The blog post took me about 10-15 minutes to write. I believe the post has less than 400 words total. That one blog post consistently brings in 30,000+ visits a month to my blog. I knew it would probably be a good post to write, but I am not that smart. The success of that post went way beyond my imagination.

You can do the same if you take consistent action with your blog. One of the best ways to gain better rankings and more traffic is by keyword optimizing your old content. This might seem time consuming but it really is not. If you have Google Analytics, then you have all the information that you need. The process is simple:

1. Find the keywords that people are using to find your site.

2. Add those keyword phrases into your old content.

I will do my best to explain how you can do this, but I did create a video below that walks you through the process.

The first step is for you to use Google Analytics and see what keywords people are using to find your site. Google will rank each blog post you write for all kinds of keyword phrases. Many of those keyword phrases do not even appear in your text, but they are considered to be closely related keywords. For example, your blog post might be about “cool cars.”

By looking in Google Analytics, you find out that you are receiving traffic for the following related keywords:

  • future cars
  • pimped out cars
  • classic cars
  • fast cars
  • expensive cars

Now, if the related keyword phrase is different enough from my main keyword, then I might even consider writing a whole new post. Typically, when I do this I find that Google will highly rank my new blog post since it already “trusts” my site for that keyword phrase.

Most of the time I will just work as many related keyword phrases into my old content as possible. In the video below, I show you exactly how to do this.

Two Benefits to Keyword Optimizing Old Content

I clearly see two benefits to taking time out of your busy week to take the above actions.

1. You can “lock in” the rankings for that related keyword phrase. By having the actual keyword phrase in your text, you can establish that your article belongs in the rankings for that keyword phrase.

2. You can improve your rankings for that keyword phrase. By simply taking the action steps above, I have seen an improvement in rankings for my related keyword phrases.

Carve out an hour this week and take the above actions. The good news is that your old content does not “ride off into the sunset” but instead it actually “gets better with time.”


If you cannot see the video above, please watch “How to Get More Traffic Using Old Content” directly on YouTube.

11 thoughts on “How to Get More Traffic to Your Blog Using Old Content”

  1. I enjoy all you guys do to help us with our own blogging adventure. I suppose it depends on what our desire is in blogging, I am fining some tremendous things happening. I want to put up some advertising, who does not want to make a little money?
    I ust have to share this. I am awestruck where God takes things. I have folks in afganistan coming on, I have some in Indonessia, and just a few minutes ago I heard from a man in Nigeria. All loving God and desire a closer walk with Him. I am so insignificant, but, the power of God is far reaching. To be used of God is just awsome! Thank you ,Bob and Jonathon, for introducing me to this world of blogging.

    1. Wow Terry. That is an awesome start. Blogging done over the long haul can have a tremendous impact for sure. When I start my career coaching blog my goal was to be in the career expert in my city. Not long into it I began seeing the same long-reaching impact that you now are. It truly is amazing the type of reach a blog can have. Nice job!

    1. Hey Matthew! Great question. Honestly, I don’t have a set schedule. I am looking at it weekly at some point. Anything you do is better than doing nothing.

  2. Hi, thanks so much for this awesome tip. I’m going post by post re-optimizing it and adding more content. And while I’m at it, I’m also going through and adding some amazon links where I didn’t have any before. You are so right in saying that you can make your content better with time.

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