The Main Reason Your Blog Will Never Last

In a Hurry? Click Here to Download the PDF Version

I’ve seen a lot of changes over the last 18 months both for the good and the bad. I guess we could also call them “trends.” There is so much noise online today you almost miss these sudden changes without even realizing it. A shift begins to happen. Little by little you hear other bloggers talking about it. Momentum begins to shift. Those that last makes the adjustment, while others get left behind.

As bloggers we need to constantly be evolving. We should be open to trying new things and not stuck on the way things have always worked. I know many people who have dropped out of the online business world all together because their entire business model was based on Google search. When Google began to make changes, their house of cards fell flat. Their income dried up in a matter of days.

If I had to choose one main reason why your blog will never last, it would be this:

You’re blogging in isolation.

“Blogging in isolation” may seem like an oxymoron, but it really is not. I am convinced more then ever that successful blogs today are built on the backs of aligning with other passionate bloggers. Sure good SEO can get you a nice, passive traffic source. However, the traffic you have today may not be the traffic you have tomorrow.

My personal blogging journey has been in and out of isolation. As I look back, there were too many times I was trying to go at this thing all alone. I was convinced that it was a one man show and the world was my competition. If that describes you, then let me give you some kind words of advice.

How to Stop Blogging in Isolation

Below are some random thoughts about how to come out of isolation and surround yourself with other passionate bloggers.

1. Stop viewing other bloggers as competition. It is easy to fall into this trap. We mistakenly think that other bloggers in our niche don’t want to hear from us. Not true.

2. Surround yourself with other passionate people. Jim Rohn is known for saying, “You will become the average of the 5 people you most hang around.” The problem with most bloggers is they never get around other bloggers.

3. Participate on other blogs in your niche. Please don’t comment on other blogs just for the sole reason of trying to get traffic to your site. Make your focus instead to contribute, add value, and leave a positive footprint everywhere you go. Make adding real value your highest priority. If you want to get the attention of a blogger, you do so in the comments section.

4. Email other bloggers and thank them when their blog posts have helped you. Reach out to other bloggers without anything in return in the beginning. I emailed 3 bloggers in the past few days because I just wanted to thank them for what they had written. All 3 of them emailed me back within a day. That is how you form an online friendship.

5. Join communities and add real value in the lives of other bloggers. Be willing to spend money investing in conferences, webinars, and products if it will increase your learning and connect you with other bloggers.

6. Join a blogging mastermind group. Do you have a tight nit group of bloggers that challenge and inspire you on a regular basis? I see this trend growing especially as technology makes this easier with Google Hangouts. When we see others taking action, it inspires us. A mastermind group can also hold us accountable.

 Questions: Are you blogging in isolation? What specific steps are you going to take this year to surround yourself with other passionate bloggers?


41 thoughts on “The Main Reason Your Blog Will Never Last”

  1. Excellent tips. I am in the works of restarting my blog and you have certainly given me some things to think about. I do have adding conferences on my list for this year. Now to add the other steps.

  2. Thanks, Jonathan. I do blog in isolation. My own fault of course. Partly because I work a day job and feel like every spare minute needs to be spent writing. I’ll follow your advice, though, and seek alliances.

    1. Jonathan Milligan

      Hi Ron. I know how you feel. Building a successful blog isn’t easy. Brick by brick my friend and you will get there.

    1. Jonathan Milligan

      Hi Trisha. Great question. I am currently assessing the need for this with our community. We may figure out how to facilitate and provide guidelines for this sometime soon. Stay tuned. Like us on Facebook too if you haven’t…we are currently having a conversation about this.

  3. Great suggestions Jonathan. I too love the idea of a blogging mastermind. I’m actually part of an Internet Marketing Mastermind here in Sarasota, FL. This group has been a huge resource for me. We actually meet in person too (that helps with the isolation!)
    It may be time for me to start one just for bloggers…
    Forums are another way to get involved with others that are in and/or interested in your niche. As a dog trainer there are certainly no shortage of options for me!
    Again, thanks for the tips!

    1. Jonathan Milligan

      I am currently wrestling with this one. I have some ideas and we may take the lead or provide resources for those who want to join a mastermind group. If we end up going for it, we will probably make an announcement.

  4. Thanks for these tips, Jonathan! A lightbulb lit up after reading #4 (email other bloggers). I received several guest blog posts last year from people from my niche, which I’m overly grateful for as they added value to the site. I’m gonna go ahead and email my sincere thanks to them.

  5. Thanks for this post. It’s so timely for me. I’ve just begun working on building my “platform” in earnest and I intuitively felt that I needed to connect with other bloggers, but I wasn’t really sure how to start that process. I love the idea of emailing the bloggers directly, which hadn’t occurred to me.

    1. Jonathan Milligan

      Thanks Scott. It was a reminder for me because I’ve gotten lazy to be honest. I thought it might help some more people as well.

  6. Jonathan Milligan

    Great example Duke. As bloggers we have to be willing to change with the times for sure. Two things will never change: the relationships we form and the email addresses we have to enhance a relationship.

  7. I know of 4 other bloggers that blog about the same stuff I do (our community). How do we build a community around our community? One is a very very successful blogger. She is widely popular and I love her. The other 3 seem to be more successful than me (but that could just be my perspective) and I don’t know how NOT to seem like the desperate one. Or what I should even suggest. Any ideas?

    1. Jonathan Milligan

      Always give more than you receive. Talk about them on your blog. Point links to their blog. Add great high-value comments on their posts. See if they will do an interview post for you. Send them 3-4 questions and ask them to email the answers back to you. If you have a podcast, interview them.

      1. Hey Jonathan, blogging is your area of expertise. So I ask…publicly (I ain’t too proud) what counsel you’d give me on my blogs? Seriously…critique. One thing or ten. If you wanted to do this on Facebook for others to see, I’d welcome it.

  8. Great article Jonathan! I believe your point about competition is extremely important. I am not sure if you have ever read The Science of Getting Rich by Wallace Wattles but the book had some great teachings on the topic of competition. Wattles stated that “you must get rid of the thoughts of competition. We are to create, not to compete with what has already been created.” Wattles also stated that “riches secured on the competitive plane or never satisfactory or permanent.

  9. Great point, and one I’m weak in. Many bloggers out there I respect a ton, like you! But I don’t take the time to comment. Which…is what I’d love them to do for me. Thanks for the counsel and reminder.

Leave a Comment

Your email address will not be published. Required fields are marked *